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THE DAIO ORIGINAL

AS SEEN ON DRAGONS’ DEN… The brand new and original DAIO™ is the safer, most stylish way to store and protect your hair appliances when they are heating up, during use and whilst cooling down. (Straighteners not included).
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THE DAIO PRO

The DAIO PRO™ is for anyone who doesn’t need the flexibility to move it around their home or business and would prefer to have it more permanently mounted in one place.
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THE DAIO SOLO

The DAIO SOLO™ is for anyone wanting to use and store straighteners in a fixed place and is ideal for hotels, salons and student accommodation as well as the home.
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THE DAIO GO

The DAIO GO™ is a single cup. fully portable version of the DAIO. Its innovative bracket means you can attach it to a wide variety of surfaces and furniture, in or away from the home
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It is with a heavy heart that the decision was made for DAIO to cease trading in December 2020, six years after it launched in 2014.

We would like to sincerely thank all of you that have bought the DAIO and supported us over this time but, to be totally honest, we were never able to establish it as we thought and dreamed we would.

If you’re an entrepreneur who thinks they may be able to take the DAIO further than we were able to do then please do get in touch via the contact form provided. (We still have all the ‘tools’ required to make the various products + supplier details etc).

Once again, many thanks to everyone who has supported us throughout our journey.

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The DAIO - As Seen On ITV's This Morning
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Reviews & Testimonials From Owners of The DAIO

What our customers say…

"Slick and professional and good value for money... Would highly recommend"

I ordered the DAIO after seeing it on Dragons’ Den and it arrived promptly today. I am always terrified that my little one will burn himself on my straighteners, whilst also getting annoyed at all the messy wires over my dressing table. And The DAIO solves both those issues. Very happy with the look and quality of the product – it is slick and professional and good value for money. Would highly recommend.
 – Demelza Carrington

"As a Burns and Plastic Surgery Surgical Registrar, I have dealt with a huge number of paediatric burns from hair straighteners"

As a Burns and Plastic Surgery Surgical Registrar, I have dealt with a huge number of paediatric (& occasionally adult) burns from hair straighteners. That is why I was so keen to purchase your product for my own house because I am constantly anxious about my wife’s straighteners around our 2 young girls…  it is a fantastic thing that you have produced!
– Dr Paul Malone

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"As recent home buyers and parents we thought it important to protect the new carpet and baby"

As recent home buyers and parents we thought it important to protect the new carpet and baby! I’d been looking in numerous DIY stores and online for a solution when we saw the DAIO on Dragons’ Den. (Still can’t believe they didn’t invest in such an obvious household necessity). Not 48 hours later and our DAIO arrived and was installed on the wall. A great quality product, easy to wall mount and a lot cheaper than replacing carpet! Thanks DAIO!
– Rob Allsopp

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"It makes my early morning hell of getting ready much more organised and pleasant - and I'm not exaggerating"

I was genuinely very excited to see your product as I’m sure I’ve invented something similar in my head a 1000 times! I love your product… the quality is awesome. It’s easy to fit and makes my early morning hell of getting ready much more organised and pleasant, and I’m not exaggerating! Loved it as soon as I saw it on the Dragons’ Den.
– Emma Locke

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"The best thing next to straighteners"

The DAIO is without a doubt the best thing I have bought, aside from the straighteners themselves. My sister’s home insurance is no longer a worry as for the 1000th time I come back home to find my straighteners on the floor! My little cat can no longer try and warm himself on them and when he plays with the cord he just can’t pull them out of the DAIO. It’s such a simple idea but it’s taken a lot of worry out of my daily routine. Thanks David !
– Jennifer Halas

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"A superb product, I've been looking for years to protect my dressing table"

A superb product, I’ve been looking for years to protect my dressing table. I’ve even tried thinking up my own invention. So glad I couldn’t now. Many thanks for the discount when I ordered after watching Dragons’ Den. The next one I will buy is the DAIO GO. Well done!
–  Sarah Jane Hyde

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"This product is A-mazing! For girls that love to use heated hair appliances, don't hesitate"

This product is A-mazing! For girls that love to use heated hair appliances, don’t hesitate… buy it! It’s not only safe, but it also stores my stuff away neatly. The Dragons missed a trick not investing in this product!
– Suzie Drinkwater

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"Thank you for answering the problem I've had for years"

I have just watched your product on Dragons’ Den, it looks amazing! I am forever dropping my hair straighteners off my chest of drawers and didn’t want a case for them as the hassle of taking them out every time I want to use them. With The DAIO I can store them safely when in use and keep them stored tidily when not. I cannot wait to get my item I have ordered. Thank you for answering my problem I’ve had for years!
– Louise Redcar

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"My husband is thrilled that there is a product on the market which will prevent me burning the house down"

I’m very much looking forward to receiving my DAIO, in fact my husband is thrilled that there is a product on the market which will prevent me burning the house down by leaving my straighteners in the drawer turned on!
– Kirsty

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"Each time I use my straighteners I think about the 'what if's'."

I was genuinely very excited to see your product as I’m sure I’ve invented something similar in my head a 1000 times. Each time I use my straighteners I think about the “what ifs”.
– Pam Andrew

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DAIO for homes and personal use

For Homes…

The safe and stylish way to store and protect your hair appliances when they are heating up, during use and whilst they are cooling down

DAIO for hairdressers and hair salons

For Hairdressers…

Protects your straightening irons and other electrical appliances from accidental dropping & damage – and also from burns to staff & clients

DAIO for hotels and accommodation

For Hotels and Accommodation…

Provides a safe and stylish place for your guests to store their hair appliances – protecting your floor and furniture from damage and burns